BECOMING SYNONYMOUS WITH STRESS FREE TRAVEL

Freenow’s ambition: to be London’s most trusted source of black cabs. But there were a whole fleet of competitor apps vying for that title. Most were already majoring on the rational benefits (legroom, bus lane access, etc.).

 So, instead of cars, we focused on what our audience really cared about – culture.

 Our OOH campaign tied the brand to moments when Londoners want to enjoy the big city culture without the big city stress.
Running across iconic London locations, the copy mirrored the witty language Londoners use to describe travel chaos.

 Favourites included: Shakespeare Without the Drama, Twickenham Without the Scrum, The West End Without the Song and Dance.