THE CUNNING LITTLE VIXEN

Designing a new seasonal campaign for The Cunning Little Vixen, conducted by Sir Simon Rattle. Building on the initial brand idea, first established by Marc Spicer & Stuart Radford for the LSO, this work continued to capture the emotional power of classical music for a new generation. We used motion capture data of Sir Simon's movements to give life to a scruffy London fox, letting the shape and energy of his conducting breathe through the campaign visuals.